“We found Maeve Buckley’s approach excellent in terms of offering training to Festivals in the South East, the combination of strategy and practical examples and work documents proved a very useful approach for the participants.” Declan Murphy Failte Ireland
Line Up was asked by Failte Ireland to deliver a workshop on event sponsorship to the owners of the large Festivals and Events in the South East. The goal was to improve the quality of events and festivals in Waterford City through a more commercially focussed approach
The participants included Waterford City (Tall Ships 2011), Imagine Arts Festival, Harvest Food Festival and Kilkenny Rythym and Blues. Line Up delivered a one day workshop that helped the particpants understand what makes a sponsorship commercially attractive/viable and to identify the key decision factors employed by sponsorship managers
The tangible output from the workshop was a one page checklist, which could be used by any event/festival organizer. Feedback from the organizers and attendees was that they left with a genuine understanding of what they could reasonably plan for in terms of sponsorship revenue, what their expectations should be, what the expectations of sponsors will be and what steps are in the process of finding an appropriate sponsor and securing a deal.